Fractional VP of Product for B2B Security & Infrastructure Companies

The product you built is working. But the market around it has shifted and the playbook that got you here won’t get you there next. I join your team to figure out what comes next: roadmap, GTM, monetization. Not as an advisor. As part of the org.

Ameet Kulkarni

Every org is shaped by its own constraints.

Every product org is shaped by its own constraints, the company’s history, its culture, its politics, its team. I start by understanding how your organization actually works, then execute as part of it. No two engagements look the same because no two companies are the same.

I work with B2B security and infrastructure companies at inflection points when AI disruption is forcing hard decisions about roadmap, GTM, or how the business model needs to change.

18 years in product. Built at:

What I do.

Diagnostic Engagement

A focused assessment of your monetization, GTM, or quality challenge, with a clear handoff from diagnosis to execution path.

Product & Roadmap Navigation

Cut through the noise AI is creating around priorities. I help you rebuild a roadmap that reflects what actually moves the business, not just what the loudest stakeholder asked for.

GTM & Monetization Transformation

Redesign how your product reaches buyers and generates revenue. Pricing models, subscription transitions, sales motion alignment, the commercial fundamentals that AI disruption is forcing you to rethink.

Fractional VP of Product

Senior product leadership embedded in your team. I operate as your VP of Product, owning the function, not just advising it.

The signs are usually the same.

If two or more feel uncomfortably familiar, that’s who I work with.

Work that speaks for itself.

Cisco ISE Monetization Transformation

$350M+ annual bookings Led the complete perpetual→subscription conversion of ISE’s installed base
Pipeline uncovered, rebuilt renewals visibility from scratch, recovering revenue invisible to the business
+40 pts NPS improvement, led the quality turnaround from 38 to 78 over 18 months
$1.4B & $5B TAM Expansion opportunities identified and roadmapped
Read full case study
Ameet Kulkarni

Ameet Kulkarni

I’ve spent 18 years in product management, with a background in software engineering before that. The combination matters. I speak the language of both builders and buyers.

Most of my PM career was at Cisco, where I led the monetization transformation of Identity Services Engine and ran the software PM function for the Firewall portfolio. The work was always the same: make complex products commercially successful: redesign the business model, build the org that can execute, find the market opportunity others miss.

I founded MRNA Inc. in 2025 to bring that same operator discipline to B2B security and infrastructure companies navigating what AI is forcing them to change.

Executive MBA, Santa Clara University. Based in Atlanta.

linkedin.com/in/kulkarniameet

From the field.

April 28, 2026  ·  8 min read

Pricing Is a Product Problem, Not a Finance Problem

At Cisco ISE, the monetization transformation grew annual bookings to $350M+. The price change was one part of the story. The harder part was building everything underneath it.

Read post

December 18, 2025  ·  6 min read

The Compounding Effect: Real-World Lessons from Scaling a Product

Only 3.5% of SaaS startups reach $20M ARR within ten years. Here’s how ISE grew 5× through compounding improvements in monetization and retention.

Read post

May 8, 2026  ·  8 min read

AI Features Are Easy to Ship. Harder to Price.

AI features create value, but monetizing them is harder than shipping them. Seat models come under pressure, packaging needs to map to value, and teams need instrumentation before the pricing anchor sets.

Read post

Ready to talk about what you’re navigating?

Start with a 30-minute conversation. Come with your real challenge. I’ll tell you honestly if it’s something I can help with.